The Project

The task was to create digital content for the World Food Box website. The aim is to transport visitors through an immersive journey, merging images, recipes, and 3D box mockups to convey relaxation and exploration, all while prominently featuring the World Food Box logo in each slider.​

Market insights

Meal Kits Market Size & Trends – Global & UK

Global Market

The global revenue in the meal kit delivery segment of the online food delivery market was forecast to continuously increase between 2023 and 2027 by 6.9 billion U.S. dollars (+38.76 percent).

Consumer Data and Insights

The revenue in the meal kit delivery segment of the online food delivery market in the United Kingdom was forecast to continuously increase between 2023 and 2027 by 0.8 billion U.S. dollars (+47.62 percent).

Competitor Analysis

Competitor Analysis

Main Objectives

Main Objectives

To drive profitable commercial growth

Main Objectives

Increase companies penetration in the B2C market.

Main Objectives

Increase brand awarness

UI KIT

As this was a brand new website I created elements for the UI kit. This includes the type, colour palette to be used across all branding, logo, icons and more.

Color Palette

  • Primary
    #FCE6C5
  • Secoundary
    #E0C193
  • Tetriary
    #DDA96F
  • #FF5649
  • #02AFCE
  • #C798CC
  • #93C471
  • #C0C06B
  • #FFD200

Typography

  • Header 1 Montserrat Black - 55px
  • Sub Head Montserrat - 21px
  • Body Montserrat - 13px

Logos

The World Food Box
The World Food Box

AB Testing

Two versions were created for the World Food Box website and A/B testing was carried out to determine which works better in terms of design and the user experience. The end outcome was A works the best especially in terms of the design and more pages were created with the same design.

A

Testing

B

Testing

HI-FI Prototype

Based on the feedback from initial usability test, I created hi-fi wireframes and a prototype.

Live Website